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1. Search engine optimization
Search Engine Optimization, or SEO for short, is the process of increasing your website’s visibility in search engine’s organic results through optimizing your pages with the keyword phrases people are likely to search for. Think about it: when you search for something in Google, do you typically go beyond the first couple pages of results? Probably not, and neither will your potential customers.
Some popular ways to improve organic search results are through editing existing content, removing barriers to indexing activities of search engines increasing the number of backlinks or inbound links (links your website receives from other webpages — which indicates the popularity or importance of your website).
SEO can be a time-consuming process initially, but it’s an important step towards getting more traffic and grabbing a top spot in search engines for your main keyword phrases. If you haven’t already optimized your website for search engines, it might take several months to see significant results with SEO.
2. New content
Offering free, original content on your website can help bring new visitors and set you apart from the competition. Users and Search Engines like to see new content on your website often. A customer that keeps coming back to your website is a repeat customer.
3. Put your website address on all stationary, packaging, and business cards.
There's no added cost to include your URL, YourDomain.com, on absolutely every public piece of paper that leaves your office: business cards, letterhead, invoices, packing slips, presentation folders, marketing collateral, spec sheets, and press releases.
Don't forget to include your URL on PowerPoint presentations and in the footer of white papers and proposals. Be sure your URL appears in all advertising, whether promotional items, print, radio, billboard, or TV. And of course, include it on all forms of packaging: cartons, labels, lids, bags, wrapping paper, ribbon, tissue, and any other containers.
4. Conduct a link campaign
Inbound links from other Web sites not only bring you targeted traffic from other sites but also can improve your ranking in Google's search results. This is a time-consuming but free method of bringing high-quality visitors to your site.
Start by running a report at Google to find your own inbound links (type link:http://www.yourdomain.com in the search box) or those of your competitors. To identify your competitors, enter one of your keywords into Google search and review the inbound links of the top three or four sites that appear. Also, look for directories for your industry, award sites, professional associations, and vendors. Brainstorm other, related sites that might link to yours.
For the greatest benefits in Google's search results, ask for links from other sites that have a Google page rank of 5 or higher. Some sites have a page for adding your site online; others require an e-mail request for a link. Some require that you link back to them. Review the status of your requests after several months and make a second request if necessary. If you make a practice of looking for ten links each week, this won't seem as difficult a task.
5. Take advantage of free Google and Yahoo! local services and coupons
Both Google and Yahoo! now offer free local listings tied to their map sites, allowing users to search for businesses within a specific geographical area. While hospitality, tourism, and entertainment sites are obvious beneficiaries of local search, local listings are valuable for every company. Many consumers like to buy locally because they think it will be easier to obtain post-purchase service or because they want to support local businesses.
Besides the listing (which is like a free ad), Google lets you offer a coupon and include your logo. Free is a great price for advertising, even if it brings in only a few customers.
6. Pay Per Click - PPC
Use PPC Internet advertising to bring in traffic to your website from search engines like Google. Here’s how it works: you pay a fixed price for every click your ad gets in the search engine, and your ultimate goal of the click is to convert that user in order to see a return on investment. With GoogleAdWords, there’s no spending requirement — you can set a budget of as little as five dollars a day or a maximum cost of ten cents for each click, for example. Your main focus should be conversion so you get the best ROI possible. Simply choose keyword phrases and the search engine will help you get your ad in front of your target market, wherever they might be looking on the Web.
If you need a help with advertising your website, contact us for a free consultation.
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